About Us

Stepping towards Jannah one toy, book and act of sadaqah at a time.

We are a proudly South African brand and small business where every purchase is a present with purpose and every gift gives twice. Alhamdulillah, it’s been our honour to be your go-to toy store for over a decade.

Toy Box offers a sought after range of toys, educational resources, books and seasonal novelty gifting, all thoughtfully chosen with your family in mind. Our products are adored by parents, educators, occupational therapists and care givers.

We are here to assist parents, teachers and doting gift-givers looking for educational resources, toys and gifts for anyone from a mum-to-be, an infant, busy toddlers or an adult seeking faith inspired books. Our hope is to help you and your little ones in falling in love with our deen, gaining knowledge and building lives anchored in the Quran and Sunnah.

Our Islamic faith inspires us and we hope you are inspired by it too, through the love of our products. From time to time, we roll up our sleeves and create our own products that are functional, sustainable and convenient. We thrive on collaborating with local creative designers, home industries and authors to bring you products that are often handmade, hold sentiment and impactful. In doing so we aid in making their products more accessible to a wider audience. Keeping it local is lekker.

When shopping with Toy Box, you are not just filling your cart, you are supporting a vision. A vision of a business that gives back to its community. Through our #GiveBackWithToyBox initiatives, we donate a portion of every month’s sales to causes that matter. The Prophet ﷺ taught us that the best deeds are the ones that keep giving, long after we are gone.

We look forward to sharing the barakah with you in every box.

Founder,
Aadila